The American Advertising Federation of Northern Illinois presented its 2018 American Advertising Awards, the ADDYs, for advertising creative excellence Friday night, March 9th, 2018 at the Prairie Street Brewing Company. Individuals of the local advertising and media businesses and their clients attended the annual awards presentation.
Of the 91 entries received by the AAF Northern Illinois, 20 gold, 22 silver, and 21 bronze ADDY Awards were presented. Entries were judged based on creativity, originality and creative strategy in more than 70 categories.
GrahamSpencer captured the “Best of Print,” award for their “Bring Your Game to Rockford Sports Pad,” done for the Rockford Area Convention and Visitors Bureau, as well as the “Best of Show” award for the brand identity campaign the creative agency produced for their client, Big Grove Brewery.
Other top awards of the evening showcased the “Best Broadcast Campaign,” presented to SwedishAmerican for their Kids 2017 TV campaign. GrahamSpencer won “Best Digital Campaign” for their online video campaign, “Road Less Traveled,” produced for the Rockford Mass
Transit District. The award for “Best Integrated Campaign” was presented to Blount International for their “Best Batwing You Ever Designed” campaign done for Woods Equipment. Digital Hive Mind captured the Best of Video award for their “Reuzel,”
video produced for J.L. Clark.
The American Advertising Awards is a three-tiered national advertising competition held annually by the American Advertising Federation. Gold ADDY award winners advance to the AAF District 6 competition. Winners at the District level will move on to the National competition held in Chicago this June.
Following is a complete list of all the 2018 AAF Northern Illinois ADDY Awards winners:
SALES & MARKETING
Category: Sales Promotion > 01 – Product or Service Sales Promotion > 01D – Sales Promotion Campaign
Award: Gold ADDY Award
Entrant Company: Meridian
Client Company Name: Kerry Food Service
Title: Kerry/Guinness Box Promotion
Credits:
Kelly Krider, Packaging Designer
Larry Schaller, Account Manager
SALES & MARKETING
Category: Sales Promotion > 02 – Packaging > 02A – Single Unit
Award: Silver ADDY Award
Entrant Company: Meridian
Client Company Name: Meridian
Title: Meridian Coffee Box Promotion
Credits:
Mike Lopez, Graphic Designer
Kelly Krider, Packaging Designer
Jake Chanson, Marketing Manager
Category: Sales Promotion > 02 – Packaging > 02A – Single Unit
Award: Bronze ADDY Award
Entrant Company: Digital Hive Mind, Inc.
Client Company Name: Applied Products, Inc.
Title: Applied Products Sample Kit
Credits:
Jason Farris, Creative Director,
Photographer
Jennifer Hurley, Designer
Erin Salisbury, Copywriter
SALES & MARKETING
Category: Sales Promotion > 03 – Point of Purchase > 03A – Counter Top
Award: Silver ADDY Award
Entrant Company: Ad Vice Marketing
Client Company Name: Mary’s Market
Title: Christmas Spotlight
Credits:
Lisa Chatfield, Ad Vice Marketing,
President
Denisse Clark, Creative Rock Star
Category: Sales Promotion > 03 – Point of Purchase > 03A – Counter Top
Award: Silver ADDY Award
Entrant Company: Ad Vice Marketing
Client Company Name: Mary’s Market
Title: Breakfast with Santa
Credits:
Lisa Chatfield, Ad Vice Marketing,
President
Denisse Clark, Ad Vice Marketing,
Creative Rock Star
Category: Sales Promotion > 03 – Point of Purchase > 03A – Counter Top
Award: Bronze ADDY Award
Entrant Company: Ad Vice Marketing
Client Company Name: Mary’s Market
Title: Catering Offer
Credits:
Lisa Chatfield, Ad Vice Marketing,
President
Denisse Clark, Creative Rock Star
Category: Sales Promotion > 03 – Point of Purchase > 03B – Free Standing
Award: Gold ADDY Award
Entrant Company: Meridian
Client Company Name: Beef A Roo
Title: BeefARoo CheeseFry & MilkshakePromo
Credits:
Kelly Krider, Designer
Larry Schaller, Account Manager
Category: Sales Promotion > 03 – Point of Purchase > 03B – Free Standing
Award: Silver ADDY Award
Entrant Company: Meridian
Client Company Name: LIFT AVIATION
Title: LIFT SHOE DISPLAY
Credits:
Kelly Krider, Designer/Production
Artist
Jake Chanson, Business
Development/Client Manager
SALES & MARKETING
Category: Collateral Material > 04 – Stationery Package – Single or Multiple Pieces
Award: Silver ADDY Award
Entrant Company: M45 Marketing Services
Client Company Name: George Buss
Title: George Buss Stationery
Credits:
Mary Schneider, Account Manager
Mindy Becker, Graphic Designer
Julie Beach, Project Manager and
Writer
Category: Collateral Material > 04 – Stationery Package – Single or Multiple Pieces
Award: Bronze ADDY Award
Entrant Company: Digital Hive Mind, Inc.
Client Company Name: PGS Companies
Title: PGS Branding Stationery
Credits:
Jason Farris, Creative Director
Jennifer Hurley, Designer
SALES & MARKETING
Category: Collateral Material > 05 – Printed Annual Report
Award: Gold ADDY Award
Entrant Company: Digital Hive Mind, Inc.
Client Company Name: Remedies Renewing Lives
Title: Remedies 2017 Annual Report
Credits:
Jason Farris, Creative Director
Elizabeth Schaer, Designer
Erin Salisbury, Copywriter
Category: Collateral Material > 05 – Printed Annual Report
Award: Gold ADDY Award
Entrant Company: GrahamSpencer
Client Company Name: TransformRockford
Title: TransformRockford Annual Brochure
SALES & MARKETING
Category: Collateral Material > 06 – Printed Newsletter > 06B – Newsletter Campaign
Award: Bronze ADDY Award
Entrant Company: Rockford University
Client Company Name: Rockford University
Title: Catalyst
Credits:
Rita Elliott, Director of
Communications
Paul Hecker, Graphic Designer
Monna Ohme, Graphic Designer
SALES & MARKETING
Category: Collateral Material > 07 – Brochure > 07A – Single Unit
Award: Gold ADDY Award
Entrant Company: Blount International
Client Company Name: Woods Equipment / Blount International
Title: Woods Equipment Batwing Brochure
Credits:
Woods Equipment, Client
Ignition Studio, Creative Concepts
and Graphic Design
Baker Studio, Photography and
Videography
Category: Collateral Material > 07 – Brochure > 07A – Single Unit
Award: Gold ADDY Award
Entrant Company: GrahamSpencer
Client Company Name: Rockford Area Convention and Visitors
Bureau
Title: Bring Your Game 2 Rockford Sportpad
Category: Collateral Material > 07 – Brochure > 07A – Single Unit
Award: Silver ADDY Award
Entrant Company: Chartwell Agency
Client Company Name: Anderson Japanese Gardens
Title: CWA – Anderson Japanese Gardens
Credits:
Chartwell Agency, Creative
Direction / Copywriting
Julia Kindler Designs, Designer
Category: Collateral Material > 07 – Brochure > 07A – Single Unit
Award: Bronze ADDY Award
Entrant Company: Rockford University
Client Company Name: Rockford University
Title: Rock Solid Transfer Brochure
Credits:
Nellie Miller, Director of
Marketing
Rosa Pasillas, Digital Media
Specialist
Category: Collateral Material > 07 – Brochure > 07A – Single Unit
Award: Bronze ADDY Award
Entrant Company: Cain & Company
Client Company Name: Lok-N-Blok
Title: Lok-N-Blok® Brochure
Credits:
Paul Phillips, Creative Director
Theresa Carlson, Content/Social
Media Specialist
Pam Loria, Production
Manager/Proofreader/Copywriter
Rick Heffner, Account Manager
SALES & MARKETING
Category: Collateral Material > 08 – Publication Design > 08B – Editorial Spread or Feature
Award: Silver ADDY Award
Entrant Company: V2 Marketing
Client Company Name: Rockford Chamber of Commerce
Title: Public Education Survey Infographic
Credits:
Deb Strout, Creative Director
Kathy Velasco, Account Executive
SALES & MARKETING
Category: Collateral Material > 09 – Special Event Material > 09A – Card, Invitation, Announcement – Single Unit
Award: Silver ADDY Award
Entrant Company: Meridian
Client Company Name: Anderson Gardens
Title: AndersonGardens Sponsor Tickets Box
Credits:
Anthony Mencarini, Account Manager
Kelly Krider, Packaging Designer
Category: Collateral Material > 09 – Special Event Material > 09B – Card, Invitation, Announcement Campaign
Award: Silver ADDY Award
Entrant Company: Rockford University
Client Company Name: Rockford University
Title: Gala 2017
Credits:
Bern Sundstedt, VP for
Institutional Advancement
Denise Noe, AVP for Advancement
Monna Ohme, Graphic Designer
SALES & MARKETING
Category: Direct Marketing > 10 – Direct Mail > 10B – Direct Mail-Flat Campaign
Award: Gold ADDY Award
Entrant Company: Chartwell Agency
Client Company Name: Wesley Willows
Title: CWA – Wesley Willows DM Campaign
Credits:
Chartwell Agency, Art Direction /
Copywriting
Ignition Studio, Design
SALES & MARKETING
Category: Public Service (Sales & Marketing) > 12 – Public Service Collateral > 12C – Brochure/Sales Kit
Award: Bronze ADDY Award
Entrant Company: V2 Marketing
Client Company Name: Rockford Symphony Orchestra
Title: RSO 2017/18 Season Guide
Credits:
Deb Strout, Creative Director
Heather Kelley, Account Executive
Michele McAffee, Marketing
Director, Rockford Symphony Orchestra
SALES & MARKETING
Category: Advertising Industry Self-Promotion (Sales & Marketing) > Collateral > 15 – Direct Marketing & Specialty Advertising (printed or digital)
Award: Silver ADDY Award
Entrant Company: Meridian
Client Company Name: Meridian
Title: Meridian Wide Format Sample Box
Credits:
Pambi Camacho, Designer
Jake Chanson, Marketing Manager
PRINT ADVERTISING
Category: Magazine Advertising > 17 – Magazine Advertising > 17A – Full Page Or Less Single Unit
Award: Bronze ADDY Award
Entrant Company: GrahamSpencer
Client Company Name: Giovanni’s
Title: Giovanni’s Famiglia Ad
PRINT ADVERTISING
Category: Public Service > 22 – Public Service Print Advertising > 22A – Single Unit – Any Size
Award: Silver ADDY Award
Entrant Company: Chartwell Agency
Client Company Name: Police Benevolent & Protective
Association Unit #6
Title: CWA – PB&PA Unit #6 Gratitude Ad
Credits:
Chartwell Agency, Art
Direction/Copywriting
John Kitchen, Studio 22, design
OUT-OF-HOME & AMBIENT MEDIA
Category: Ambient Media > 25 – Installations > 25A – Single Installation
Award: Gold ADDY Award
Entrant Company: Colorwave Graphics, LLC
Client Company Name: Ipsen
Title: 20 ft. x 50 ft. Island Exhibit
Credits:
Brye Jorstad, Sr. Creative
Marketing Specialist
Rick Heffner, Sr. Account
Executive/Media Director
Michael Lombardo, Director of
Creative Solutions
OUT-OF-HOME & AMBIENT MEDIA
Category: Ambient Media > 26 – Events > 26A – Single Event
Award: Silver ADDY Award
Entrant Company: Cain & Company
Client Company Name: IDEAL Welding Systems, L.P.
Title: IDEAL Welding: “See Spot Weld”
Credits:
Paul Phillips, Creative Director
Theresa Carlson, Content/Social
Media Specialist
Pam Loria, Production
Manager/Proofreader/Copywriter
Rick Heffner, Account Executive
OUT-OF-HOME & AMBIENT MEDIA
Category: Out-of-Home > 27 – Poster > 27B – Poster – Campaign
Award: Gold ADDY Award
Entrant Company: Rockford University
Client Company Name: Rockford University
Title: Fall 2017 Forum Series
Credits:
Rita Elliott, Director of
Communications
Jeniece Smith, Advancement
Communications Specialist
Rosa Pasillas, Digital Media
Specialist
OUT-OF-HOME & AMBIENT MEDIA
Category: Out-of-Home > 28 – Outdoor Board > 28B – Super-sized, Extension/Dimensional, Digital or Animated – Single Unit
Award: Bronze ADDY Award
Entrant Company: Rockford University
Client Company Name: Rockford University
Title: Rock Solid Billboard
Credits:
Nellie Miller, Director of
Marketing
Paul Hecker, Graphic Designer
OUT-OF-HOME & AMBIENT MEDIA
Category: Out-of-Home > 29 – Mass Transit/Airlines > 29B – Exterior – Single
Award: Silver ADDY Award
Entrant Company: Colorwave Graphics, LLC
Client Company Name: Midwest Family Broadcasting
Title: b103fm Vehicle Wrap
Credits:
Michael Lombardo, Director of
Creative Solutions
Category: Out-of-Home > 29 – Mass Transit/Airlines > 29B – Exterior – Single
Award: Bronze ADDY Award
Entrant Company: Colorwave Graphics, LLC
Client Company Name: Midwest Family Broadcasting
Title: 95.3 The Bull Truck Wrap
Credits:
Michael Lombardo, Director of
Creative Solutions
OUT-OF-HOME & AMBIENT MEDIA
Category: Out-of-Home > 30 – Site > 30A – Interior – Single
Award: Silver ADDY Award
Entrant Company: Colorwave Graphics, LLC
Client Company Name: Rockford University / Starr Science
Center
Title: Acrylic Hexagon Wall Display
Credits:
Michael Lombardo, Director of
Creative Solutions
Nellie Miller, Director of
Marketing
Paul Hecker, Graphic Designer
Category: Out-of-Home > 30 – Site > 30A – Interior – Single
Award: Silver ADDY Award
Entrant Company: Colorwave Graphics, LLC
Client Company Name: UTC Aerospace Systems
Title: UTC Customer Experience Display
Credits:
Michael Lombardo, Director of
Creative Solutions
OUT-OF-HOME & AMBIENT MEDIA
Category: Out-of-Home > 31 – Out-Of-Home Campaign
Award: Silver ADDY Award
Entrant Company: Rockford University
Client Company Name: Rockford University
Title: Rock Solid Banners
Credits:
Nellie Miller, Director of
Marketing
Paul Hecker, Graphic Designer
Rosa Pasillas, Digital Media
Specialist
OUT-OF-HOME & AMBIENT MEDIA
Category: Public Service (Out-of-Home & Ambient Media) > 33 – Public Service Out-Of-Home > 33A – Poster
Award: Bronze ADDY Award
Entrant Company: V2 Marketing
Client Company Name: Chicago National Association of Dance
Masters
Title: CNADM Fall Poster
Credits:
Deb Strout, Creative Director
Kath Velasco, Account Executive
ONLINE/INTERACTIVE Category: Websites > 37 – Websites > 37A – Consumer
Award: Gold ADDY Award
Entrant Company: SwedishAmerican
Client Company Name: SwedishAmerican
Title: SwedishAmerican Website
Credits:
Brian Reck, Director, Marketing
Services and Government Relations
Robin Ballard, Manager, Advertising
& Digital Content
Laura Bennett, President, TREKK
Category: Websites > 37 – Websites > 37A – Consumer
Award: Gold ADDY Award
Entrant Company: GrahamSpencer
Client Company Name: RMTD
Title: RMTD Website
Category: Websites > 37 – Websites > 37A – Consumer
Award: Silver ADDY Award
Entrant Company: GinestraWatson
Client Company Name: Gift of Hope Organ & Tissue
Donation
Title: Gift of Hope
Credits:
Mindy Suthamchai, Art Director
Category: Websites > 37 – Websites > 37A – Consumer
Award: Silver ADDY Award
Entrant Company: GrahamSpencer
Client Company Name: Big Grove Brewery
Title: Big Grove Brewery
Category: Websites > 37 – Websites > 37A – Consumer
Award: Bronze ADDY Award
Entrant Company: Chartwell Agency
Client Company Name: Wesley Willows
Title: CWA – Wesley Willows website
Credits:
Chartwell Agency, Art
Direction/Content Development
Ignition Studio, Design/Development
Category: Websites > 37 – Websites > 37B – B-to-B
Award: Gold ADDY Award
Entrant Company: Digital Hive Mind, Inc.
Client Company Name: J.L. Clark
Title: J L Clark Corporate Web Development
Credits:
Jason Farris, Creative Director,
Photographer, Illustrator
Courtney Bradford, Designer
Elizabeth Schaer, Designer,
Photographer
Philip Zaengle, Programmer, Web
Developer
Erin Salisbury, Copywriter
ONLINE/INTERACTIVE
Category: Advertising & Promotion > 41 – Campaign
Award: Gold ADDY Award
Entrant Company: GrahamSpencer
Client Company Name: RMTD
Title: RMTD Road Less Traveled Campaign
ONLINE/INTERACTIVE
Category: Blogs & Digital Publications > 43 – Blogs
Award: Bronze ADDY Award
Entrant Company: Chartwell Agency
Client Company Name: Chartwell Agency
Title: CWA-Chartwell Agency Insights Blog
Credits:
Chartwell Agency, Chartwell Team
FILM, VIDEO, & SOUND
Category: Television Advertising > 51 – Television Advertising – Local (One DMA) > 51B – Single Spot :30 seconds
Award: Bronze ADDY Award
Entrant Company: V2 Marketing
Client Company Name: OrthoIllinois
Title: Moments You Never Thought Possible
Credits:
Chris Kelley, Account Executive
Stacy Wallace, Media Buyer
OC Creative, Production
Category: Television Advertising > 51 – Television Advertising – Local (One DMA) > 51D – Television-Local Campaign
Award: Gold ADDY Award
Entrant Company: SwedishAmerican
Client Company Name: SwedishAmerican
Title: Kids 2017
Credits:
Brian Reck, Director, Marketing
Services and Government Relations
Robin Ballard, Manager, Advertising
& Digital Content
Brian Clark, Creative Editor,
Rashomon
Kathy Hurley, Creative Executive
Producer, Milepost355
Category: Television Advertising > 51 – Television Advertising – Local (One DMA) > 51D – Television-Local Campaign
Award: Bronze ADDY Award
Entrant Company: Insurance King Agency
Client Company Name: Insurance King
Title: Insurance King Michael Winslow
Credits:
Bill Partridge WTVO, Video
Production
Michael Winslow, Celebrity Talent
Dan Block, Writer/Producer
Bonza Media, Director
Anthony Diaz, Talent Agent – Deco
Talent
Category: Television Advertising > 51 – Television Advertising – Local (One DMA) > 51D – Television-Local Campaign
Award: Bronze ADDY Award
Entrant Company: Chartwell Agency
Client Company Name: Northern Illinois Vein Clinic (NIVC)
Title: CWA – NIVC TV spots
Credits:
Chartwell Agency, Art
Direction/Content Development/Onsite Direction
Kirk Wendhausen/Treehaus Video,
Videography/Post Production
FILM, VIDEO, & SOUND
Category: Online Film, Video, & Sound > 55 – Internet Commercial > 55A – Single Spot – Any Length
Award: Gold ADDY Award
Entrant Company: SwedishAmerican
Client Company Name: SwedishAmerican
Title: Twinkle, Twinkle
Credits:
Brian Reck, Director, Marketing
Services and Government Relations
Robin Ballard, Manager, Advertising
& Digital Content
Brian Clark, Creative Editor,
Rashomon
Kathy Hurley, Creative Executive
Producer, Milepost355
Category: Online Film, Video, & Sound > 55 – Internet Commercial > 55A – Single Spot – Any Length
Award: Gold ADDY Award
Entrant Company: Digital Hive Mind, Inc.
Client Company Name: J.L. Clark, Inc.
Title: J.L. Clark Reuzel
Credits:
Jason Farris, Director, Editor,
A-Cam
Jennifer Hurley, CG, Editor
Elizabeth Schaer, Key Grip
Erin Salisbury, Production
Coordinator
Category: Online Film, Video, & Sound > 55 – Internet Commercial > 55A – Single Spot – Any Length
Award: Silver ADDY Award
Entrant Company: OC Creative
Client Company Name: Lincoln Land Community College
Title: School For The Job
Category: Online Film, Video, & Sound > 55 – Internet Commercial > 55A – Single Spot – Any Length
Award: Bronze ADDY Award
Entrant Company: GrahamSpencer
Client Company Name: JR Sullivan’s Hometown Holiday
Title: JR Sullivan’s Hometown Holiday 2017
FILM, VIDEO, & SOUND
Category: Branded Content & Entertainment > 60 – Branded Content & Entertainment – Non-Broadcast
Award: Gold ADDY Award
Entrant Company: OC Creative
Client Company Name: Fuse
Title: Fuse Promo
CROSS PLATFORM
Category: Advertising Industry Self-Promotion (Film, Video, & Sound) > 71 – Advertising Industry Self-Promotion Film, Video & Sound
Award: Bronze ADDY Award
Entrant Company: Digital Hive Mind, Inc.
Client Company Name: Digital Hive Mind, Inc.
Title: Digital Hive Mind Demo Reel
Credits:
Jason Farris, Director, Editor,
A-Cam
Jennifer Hurley, Key Grip
Elizabeth Schaer, Production
Assistant
Stanley Ray Brandon, CG, B-Cam
CROSS PLATFORM
Category: Integrated Campaigns > 72 – Integrated Advertising Campaigns > 72C – Consumer Campaign-Local
Award: Bronze ADDY Award
Entrant Company: Midway Village Museum
Client Company Name: Midway Village Museum
Title: Cross Platform
Credits:
Midway Village Museum, Director of
Marketing & Social Media
Category: Integrated Campaigns > 72 – Integrated Advertising Campaigns > 72D – Consumer Campaign-National
Award: Bronze ADDY Award
Entrant Company: Chartwell Agency
Client Company Name: Rockford Bank & Trust
Title: CWA – Rockford Bank & Trust Camp.
Credits:
Chartwell Agency, Art Direction,
Copywriting
John Kitchen; Studio 22, Design
CROSS PLATFORM
Category: Integrated Campaigns > 73 – Integrated Brand Identity Campaign – Local or Regional/National
Award: Gold ADDY Award
Entrant Company: GrahamSpencer
Client Company Name: Big Grove Brewery
Title: Big Grove Brand Identity Campaign
Category: Integrated Campaigns > 73 – Integrated Brand Identity Campaign – Local or Regional/National
Award: Silver ADDY Award
Entrant Company: GrahamSpencer
Client Company Name: White Oak Savanna
Title: White Oak Savanna Campaign
CROSS PLATFORM
Category: Integrated Campaigns > 74 – Integrated Branded Content Campaign – Local or Regional/National
Award: Gold ADDY Award
Entrant Company: Blount International
Client Company Name: Woods Equipment
Title: The Best Batwing You Ever Designed
Credits:
Blount International, Client
Ignition Studio, Creative
concepting, graphic design, web development
Baker Studio, Photography and
videography
ELEMENTS OF ADVERTISING
Category: Visual > 80 – Logo Design
Award: Gold ADDY Award
Entrant Company: GrahamSpencer
Client Company Name: White Oak Savanna
Title: White Oak Savanna
Category: Visual > 80 – Logo Design
Award: Silver ADDY Award
Entrant Company: V2 Marketing
Client Company Name: Benassi Family Dentistry
Title: Benassi Family Dentistry Logo
Credits:
Deb Strout, Creative Director
Chris Kelley, Account Executive
ELEMENTS OF ADVERTISING
Category: Visual > 83 – Still Photography > 83C – Digitally Enhanced, Single
Award: Bronze ADDY Award
Entrant Company: V2 Marketing
Client Company Name: Chicago National Association of Dance
Masters
Title: Tom Alexander Digital Image
Credits:
Deb Strout, Creative Director
Kath Velasco, Account Executive
ELEMENTS OF ADVERTISING
Category: Film & Video > 86 – Animation, Special Effects or Motion Graphics > 86A – Animation, Special Effects or Motion Graphics
Award: Silver ADDY Award
Entrant Company: OC Creative
Client Company Name: Fight For $15
Title: We Need A Care Revolution
